Saturday, September 18, 2010

One of the most intriguing blogs on the information superhighway is Future Perfect by Jan Chipchase, Executive Creative Director of Global Insights at Frog Design.

I can't really describe what he does, but it sounds like nothing else: "I specialize in taking teams of concept/industrial designers, psychologists, usability experts, sociologists, and ethnographers into the field and, after a fair bit of work, getting them home safely. The tough part of the job is in using the data to inform, inspire and affect how my colleagues think and what they do, and in turning research into products, services and core intellectual property that underpins the future business." Most of his posts are small, thought-provoking, sometimes puzzling observations about technology and culture. It's not academic or scholarly, but it's always interesting. Why is it relevant? Well, it's the by-product of real field research. And he has a "methods" section, which shifts the focus to research itself.


Photo: Jan Chipchase,

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